Karina and Zeeshan Hayat

Creating a simple marketing strategy that works requires clear planning and understanding of your target audience, goals, and available resources. A well-thought-out strategy can make a significant impact on your business, even if it's straightforward. Here’s how to create one: Start by defining your business goals. What do you want to achieve through your marketing efforts? Whether it's increasing brand awareness, driving sales, or growing your customer base, having specific and measurable goals will guide your strategy. For example, "Increase website traffic by 20% over the next three months" is more actionable than a vague goal like "Get more customers." Next, understand your target audience. Who are your customers? What are their needs, preferences, and pain points? The more you know about your audience, the easier it is to create marketing messages that resonate with them. You can gather this information through market research, customer surveys, or e